It worth mentioning that Perfect Diary possesses more than one online store, as the store link from Wechat Official Account is different from the link in the Wechat group.
#Perfect diary code#
Scan the QR code on the card, and you get connected to the Wechat Official Account in which the customer will receive regular notifications and has access to endless information about new products and sales promotion events with exclusive offers and group purchase discounts only available to the Wechat group members most often through Youzan (a Wechat shop). Wechat Group OperationAfter ordering a Perfect Diary product, the customer will get a package containing the product and a red-packet card.
#Perfect diary Offline#
Perfect Diary uses a whole string of tactics to maintain its regular customers, including after-sale service, cosmetic skills teaching and a host of sales promotion events, live streaming, tutorials, offline and online social events, etc. Perfect Diary effectively leverages China’s vast social media networks and messaging apps, particularly Wechat. To make use of his star power, 1000 limited edition customized sets which included 20 lipsticks were launched on September 9th and sold out in just 3 seconds.Īfter-Sales Strategy: Keep the Customers Coming BackOne of the most important ingredients in Perfect Diary’s recipe for success is their engaging after-sales services.
#Perfect diary series#
On 2018, August 23th, Zhu Zhengting, one of China’s most famous idols was announced as the brand ambassador for Perfect Diary’s new series of lip makeups Black Diamond. Star PowerIn 2018, hugely popular talent TV shows such as Idol Producer and Produce 101 churned out a new generation of Chinese stars. Perfect Diary is in many ways just an evolution of Unifon, with a refined marketing style, fresh product development, and stronger core offerings. Multichannel Marketing: 333 units sold per secondThe founder of Perfect Diary, Huang Jinfeng, is the former COO of Unifon, a domestic facial mask brand which started on Taobao, known for its pop-up style advertisements and ubiquitous social media content.
To guarantee the quality, Perfect Diary also works with major international OEM (Original Equipment Manufacturer), such as Italy's Intercos, Korea's Coson and Cosmax, who also serve many multinational corporations like Lancôme. The company quickly changed tack and started to focus on eye shadow and lip glaze, figuring out a way to improve their tinting strength - an important standard that consumers often use to judge whether a cosmetic product is worth buying - a move which ultimately proved successful and provided a springboard for the company to launch further campaigns. During the early stages of the companies launch, a lot of investment was made to market and sell mascara, however, despite this effort, its mascara products were not successful and largely met with mixed reviews.
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